I’d be the first to tell you that PR firms can be pricey and good ones will be demanding on your time. That’s not to say it’s a bad thing because done well, the right PR can flip your unknown …
How to Build a Brand Story: Lessons from Retail Branding Experts
From Shopify.com / Featuring Astonish Media Group Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a powerful tool for retailers. Every retailer has a story …
Unspoken Rules Of Media
Unspoken Rules Of Media by Paula Conway
Why Consumer Facing Media Is A Critical Support to B2B Publicity?
Many startups focused on B2B sales do not understand why it is so critical to simultaneously carry their message over to a consumer-facing audience through media efforts. Working in a vacuum of exclusive B2B media may seem logical when selling …
The Last Word On Branding
Good branding is the most powerful marketing tool. But understanding how to build a brand with value can be very confusing. The first step is to understand what a brand is and what it is not. A brand is not …
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