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6-Ways Checklist to Pitch Your Business To Media

I’d be the first to tell you that PR firms can be pricey and good ones will be demanding on your time. That’s not to say it’s a bad thing because done well, the right PR can flip your unknown …

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6-Ways ChecklistAstonish LifeAudienceBusiness PublicationGoogleOnline PublicationPitch Your Business To MediaPR firmsPublic RelationsSocial Media

How to Build a Brand Story: Lessons from Retail Branding Experts

From Shopify.com / Featuring Astonish Media Group   Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a powerful tool for retailers. Every retailer has a story …

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Brand StoryBurt’s BeesCoca-ColaRetail Branding ExpertsTOMS

Unspoken Rules Of Media

Unspoken Rules Of Media by Paula Conway

Paula ConwayUnspoken Rules Of Media

Why​ ​Consumer​ ​Facing​ ​Media​ ​Is​ ​A​ ​Critical​ ​Support​ ​to​ ​B2B​ ​Publicity?

Many startups focused on B2B sales do not understand why it is so critical to simultaneously carry their message over to a consumer-facing audience through media efforts. Working in a vacuum of exclusive B2B media may seem logical when selling …

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B2B​ ​PublicityConsumer​consumer pressMediatrade publication

The Last Word On Branding

Good branding is the most powerful marketing tool. But understanding how to build a brand with value can be very confusing. The first step is to understand what a brand is and what it is not. A brand is not …

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brand strategyBrandingbranding valueThe Last Word On Branding

Testing Blog

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Throw A True Blood Party

by Paula Conway

Latest Posts

6-Ways Checklist to Pitch Your Business To Media

April 5, 2018

How to Build a Brand Story: Lessons from Retail Branding Experts

March 10, 2018

Unspoken Rules Of Media

March 10, 2018

Why​ ​Consumer​ ​Facing​ ​Media​ ​Is​ ​A​ ​Critical​ ​Support​ ​to​ ​B2B​ ​Publicity?

March 10, 2018

The Last Word On Branding

March 10, 2018

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